In private beta
Inafish
Your calendar records what you decided. Inafish is where you decide.
The people, homes, documents and moving parts of a complicated life — held in one place, shared exactly as far as you choose, and understood by an assistant that can act on it.
Request an invitation01 — Nothing here is a catastrophe
Your life is not complicated the way a company is. It's complicated the way a life is.
No org chart, no handover notes, no one whose actual job it is to hold all of it.
- 01
A passport expires in September. The trip is in May. The country wants six months’ validity. Nobody does that arithmetic until the check-in desk does it for you.
- 02
Your assistant works Tuesdays and Thursdays. On Wednesday the plumber needs the alarm code, the school needs a form, and the answer to both is in her inbox.
- 03
Your father’s care runs across three siblings. Everyone believes someone else confirmed the appointment. Nobody did.
- 04
You are three weeks into a renovation. Four trades have keys, two have the gate code, and you could not tell a police officer, right now, who is in your house.
- 05
The apartment in Lisbon sits empty for eleven months. Then two sets of guests are promised it for the same week — by two people who were each certain they’d checked.
None of these is a disaster. Each one is an afternoon. What they share is a single cause: everything that keeps your life running is stored in people, not in a system. You cannot search it, put a rule on it, or hand it to anyone safely — which is why it keeps coming back to you.
02 — The work is in the working out
Calendars store the answer. The work is in the working out.
By the time something reaches your calendar, the hard part is finished. The hard part was the fortnight before. Four people proposing three weekends, two of which need the same house. A flight that only works if Tuesday moves. A let me check and come back to you that nobody ever came back on.
None of that lives anywhere. It's in a thread, a chat, and one person's memory. So it can't be searched, it can't be delegated, and when the weekend finally lands in the calendar, everything that made it hard has been thrown away.
Inafish holds the plan while it's still being made — every option still standing, who's asked for what, what's waiting on what — and turns it into a commitment only when the people involved actually agree. The fixed entry your calendar shows today is just the simplest version of that: one option, nobody objecting.
03 — One place, and it's useful on day one
The four things a life is actually made of.
Inafish holds people, places, things and time — and the connections between them. A trip in May is not just a date; it's four passports, two visas, a dog, and a house that needs someone in it. Inafish knows that, because you told it once. And it's useful before anyone else joins — this works the day you set it up, on your own.
People
Family, staff, trades, doctors, the contact you only need twice a year. With what you need to know about each of them, and who is allowed to see it.
Places
Homes, offices, the house you let, the one you borrow. Who has keys, who has codes, who is there this week.
Things
Passports, insurance, vehicles, service dates, the boat, the warranty you can never find. Each with its own expiry, renewal and paperwork.
Time
Not just what’s fixed, but what’s still being worked out — and everything above that has to be true for it to happen.
04 — Nothing is silently overwritten
Most software forgets. Inafish never overwrites.
A field changes and the old value is simply gone in most systems — no author, no time, no reason. Every change in Inafish is recorded as a change: who made it, when, and what it replaced.
You can see any moment in the past
Not a backup — the actual state of your world on any day you name, and the trail of how it got from there to here.
Disagreement is held honestly
When two people have planned the same week, Inafish records both and helps you reconcile them. It never quietly replaces one person’s reality with another’s.
Your life survives the people who run it
When an assistant leaves, or a family office changes hands, the knowledge doesn’t walk out with them. It stays where you put it, exactly as complete as the day before.
05 — Share a little, or a lot, and take it back in a tap
The reason nothing is shared today isn't secrecy.
It's that sharing is all-or-nothing. Hand someone your calendar and they see everything; hand them nothing and they can't help. So a child's location gets dropped into a group chat because there's nowhere better to put it, and the alarm code lives in a photo on four phones.
Inafish shares in slices. The housekeeper sees the Lisbon apartment and nothing else. Your sister sees your father's care and none of your work. Your assistant sees the whole diary but not the medical file. Every share has an edge, every share has an author, and every share ends the moment you end it.
06 — Then it gets good
Once two people are both on Inafish, coordinating stops being a negotiation.
You share availability with a colleague — just availability, nothing else, and only for as long as you choose. You're both in London on Thursday. Neither of you knew. Now one of you does.
The same holds for a family across three cities, two households sharing childcare, or a group of friends who have been trying to find a week since March. The work of finding the overlap was always the work. It doesn't need a human.
This is also why people tend to bring the next person themselves.
07 — Iris
Meet Iris.
An assistant that understands your world and acts only within the authority you grant.
It proposes; you dispose. Nothing moves in your world without your consent, and everything Iris touches leaves the same honest trail as everything else.
Find us a week in Cornwall with the Harpers in August.
The 9th–16th and the 23rd–30th both work on your side. I’d steer you to the 23rd — the 9th runs into Anna’s results day, which you’d asked to keep clear. I’ve put both to Sarah Harper and provisionally held the house on each. Nothing is booked, and either can be dropped in a tap.
Tom is due in Munich at three on Friday and nothing currently gets him there. The 11:40 is the last flight that works — shall I hold two seats?
Your passport expires in September. Singapore in May needs six months’ validity, so you’re four months short. Renewals are running five weeks. Shall I put it in for next Tuesday?
08 — For whoever helps you run things
Most people at this level have someone.
An assistant two days a week, a bookkeeper, a family office, a spouse who inherited the job. Inafish is built to make that person considerably better at it. Everything in one place instead of six inboxes. Answers at 2 a.m. without waking anyone. Rules that catch the expiry, the clash and the gap before they become an afternoon.
They keep what they're good at. They stop being the only copy of it.
09 — Practical matters
Every claim on this page should be checkable today.
It doesn't replace your calendar.
Google and Outlook keep working exactly as they do now. Inafish sits alongside them, two-way, and holds the part they were never built for.
Where your data lives.
Today: the EU — the database in Germany, documents in the EU. A Swiss entity and Swiss residency are planned, and we'll say so here the day they're real, not before. SOC 2 follows the beta.
Who is building it.
Hi, I'm Mauritz Dressler. After my father sold his company, our family's coordination only got more complicated — homes, staff, calendars, the lot. As a follow-up to the last company I co-founded, I wanted to solve it properly.
We're building quietly, and opening slowly.
Inafish is in private beta with a small number of families. If it sounds like yours, tell us a little about how your life is currently run.